Alisa 
This is the budget of Alex Perry.
Sydney designers have created a new brand in order to enter the fast-growing young market, offering extra sexy appeal without expensive price tags.
The new joint venture, known as ALX, aims to have young girls ready to party with a series of tight-fitting short dresses.
Designers even went to the “crafty” nightclub to see how young women were dressed.
Perry said: “The girls want to feel sexy, and you can not tell an 18-year-old girl to go to the night club to wear a dress.
“They want to be more provocative in tight dresses, and we’re doing it in a fashion style, and we do not want them to look cheap – we want them to feel cool, sexy and stylish.”
Creating a luxury brand takes decades to set up, but Perry is not worried about alienating current cheap wholesale corsets who spend as much as $ 3,000 on a lace dress.
“ALX is like launching a new business. It’s a different brand and aesthetics and will be put in a completely different store with a population of 15-25, so maybe one day she’ll be Alex Perry’s customer,” Perry said .
One of Alex Perry’s designs is part of his new line of fashion ALX. Image: Justin LloydSource: Australian News Corp
The first collection includes 30 mini-flounced dresses and bike-inspired denim from $ 195 to $ 450.
These garments are less expensive to manufacture by using less fabric and French seams and tights. The new commercial price will allow buyers to order more units quarterly.
Perry and bargain hunters to get the best satin crepe, floral silk and silk georgette fabrics, and under pressure.
The retail price of 200 US dollars for the skirt needs 50 US dollars. This includes extra costs such as shipping costs, shipping costs, buttons, zippers, linings, trim and cotton threads.
“You have to have a tight budget and stick with it.” At this level, there is a big difference for every dollar. If you save $ 5 on cost, you can save $ 20 – so every time you do that One step will affect the final price, “Perry said.
“We do not want them to look cheap – we want them to feel cool, sexy and trendy girls.”
Another cost-cutting measure is to make a simpler shape to allow mechanics to sew. These simple sketches take four hours – half the time of a Alex Perry dress.
Perry said: “Because of my experience in tailoring garments, we have a good look and dresses that suit a lot of people.
Perry is quietly optimistic that LBDs will sell thousands of units. The range will arrive in Paris later this month for buyer introduction and will take off in February 2016.
“I just wanted to let’s do it, we have to test the market, and then we can start looking at bestsellers,” he said, until we see what resonates at the retail level and we’ll know.
Ginger & Clever – AKIN
Sister Design duo Alexandre and Genevieve Smart created a proliferation line two years ago to enter the youth market.
This collection has short dresses, jackets and coats, geometric print designs.
Prices start at around $ 150.
Collette Dinnigan, Wild Hearts
The famous designer just launched the second Wild Hearts underwear series at Target.
This 60-piece set includes a soft cup bra and lace underwear.
The new style can be machine washable, starting from 15 US dollars.
